Moving the center of gravity sounds like a typical day time activity of Captain Kirk and his team of astronauts or alternatively the extreme forces of nature influencing the conditions within an atmosphere of a planet in a far away galaxy.
As we tend to limit ourselves to staring at the stars at night with a sense of awe, lets bring this statement back to earth, back to our business environment, or to be even more specific, to the broader hospitality industry.
Pandox AS, a Swedish hotel property company, one of the world’s leaders with regard to specialist expertise in both hotel and property operations and active ownership, constantly move their center of gravity since their inception in 1995 and continue to develop their business model to choose the best strategy with regards to the local markets they operate in.
This has allowed Pandox to successfully kick-start their journey in the midst of a financial crisis to become Europe’s leading hotel focused property company in terms of geographical spread, number of hotels and brands.
Since its start, Pandox has completed acquisitions and sales transactions comprising 181 hotels with a total value of more than SEK 20 billion.
If you have your feet in a burning hot stove and your head in a deep freezer, the average body temperature may be 37 Celsius, but it does certainly does not mean you are in an optimal state.