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What are the seasons in PMI?

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Seasons are defined as different periods with the same expected booking behavior or activity level. In a year, there could be similar periods with the same booking behavior spread out over the year.

Seasons are not necessarily the same as calendar months,.December often has two different seasonalities due to Christmas. Easter falls on different dates each year, and some special events may happen every second or third year. For these reasons, PMI looks up to 5 years back in time to review patterns and trends.

A season is usually set to a period of a minimum of two or three weeks. PMI will pick up “outlier days”, which are days with out-of-the-ordinary activities like one-time events, concerts, etc., and disregard these in the seasonality predictions.

If you believe each month should be considered a separate season, this is an option you can choose.

There is also the possiblitiy to create seasons for the different departments. This is a bit cumbersome and time-consuming, but you have that option.