Moving the center of gravity sounds like a typical day time activity of Captain Kirk and his team of astronauts. Or maybe it brings to mind the extreme forces of nature within an atmosphere of a planet in a galaxy far, far away .
As we tend to limit ourselves to staring at the stars at night with a sense of awe, lets bring this statement back to earth. Let’s take it back to our business environment, or to be even more specific, to the broader hospitality industry. In this case study, we will see how Pandox has done this.
Pandox AS, a Swedish hotel property company, is one of the world’s leaders with regard to specialist expertise in both hotel and property operations and active ownership. They have repeatedly moved their center of gravity since their inception in 1995. To this day they continue to develop their business model to choose the best strategy with regards to the local markets they operate in.
This has allowed Pandox to successfully kick-start their journey in the midst of a financial crisis. Despite the economic situation, they became Europe’s leading hotel-focused property company in terms of geographical spread, number of hotels and brands.
Since its start, Pandox has completed acquisitions and sales transactions comprising 181 hotels with a total value of more than SEK 20 billion.