Sets Sights on Future with decade2 Initiative for Ongoing Client Success

ATLANTA – October 5, 2010 – d2o, “deadline 2 online,” providers of the web-based Performance Management Intelligence (PMI) suite that enables hotel and resort department heads to intelligently manage their daily costs in approximately 5 minutes a day, announced today the celebration of its 10th anniversary and the creation of an initiative to ensure ongoing success for its customers over the next decade.

“While we are proud of our first decade providing tools for revenue forecasting , labor productivity, and management intelligence, our decade2 initiative demonstrates that our focus is on the future and on finding new ways for our clients to be profitable over the coming 10 years,” said Young N. Nguyen, founder and CEO of d2o.

Keys to success; perseverance and focus on profitability

According to Nguyen, the pillars of decade2’s success are the same qualities which made d2o what it is today.

• Perseverance: After escaping from Vietnam with his family in 1978, Nguyen grew up in Norway and later founded d2o in 2000. He led the firm to a AAA rating from Dun & Bradstreet for financial reliability every year since 2005.
• Focus on profitability: While working for a leading hotel company, Nguyen saw that most department heads needed visibility into their daily budget and cost numbers to manage more profitably. He founded d2o to address this problem. Today more than 400 hotels in the U.S. and Europe benefit from its software.
• Innovate technology and processes: d2o has a 60 percent market share of the Norwegian hotel industry because of its innovation. It has earned multiple awards, including the Deloitte Technology EMEA Fast500 in 2007 and 2008, as well as Deloitte’s Norway Technology Fast50 every year since 2007.

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Solve complex problems with simplicity

“What I have learned in business is that simplicity can only be achieved by those who understand complexity, and that a competitive advantage can be achieved by those who solve complex problems with simplicity,” said Nguyen. “We provide this advantage for our clients.” d2o customers praise the solution and the people behind it.

Look forward, not back

Nguyen continues to look forward rather than resting on previous accomplishments. With decade2, his focus emphasizes growth in the US market.

“Our next step is to develop management tools with integrated artificial intelligence that can take over the strategic guidance role at hotels,” he said. “The new system will provide coaching so department managers can continuously refine and improve their business and leadership skills. Our new financial goals are aggressive and we expect to meet them as we continue to roll out PMI to US hotel operators.”

To celebrate its 10-year anniversary, d2o is hosting its executive team and select long-term clients at a three-day event in Istanbul in October titled, “Hard Labor and Success.”

About d2o

d2o is a hospitality industry innovator in integrated software solutions. Its Performance Management Intelligence (PMI) suite enables hotel and resort department heads to “think like a CFO” and intelligently manage their daily costs in, on average, 5 minutes a day. PMI Revenue and Productivity and PMI Planning enhance and integrate currently installed standalone solutions. PMI combines data on labor and food cost productivity, rolling daily revenue forecasting, and budget planning into a single system. PMI eliminates the stress of daily, weekly, and monthly reporting deadlines by improving delivery of performance information. PMI Planning also distills the normal 3-to-6 month budget planning process into just several hours at month’s end.

Founded in 2000 and based in Norway with offices in Atlanta. d2o has won numerous international business awards for dramatic growth. Awards include the Deloitte Norway Technology Fast50 every year since 2007 and Deloitte EMEA Technology Fast500 in 2007 and 2008; the Gazelle Company award for fast growing, profitable Norwegian companies every year since 2006; the highest financial reliability rating of AAA from Dun & Bradstreet every year since 2005; and HSMAI Award for Service Company if the Year 2009 Clients include Hyatt, Radisson, Best Western, Choice Hotels , Golden Tulip, Prince Resorts Hawaii, Rica Hotels and WORLDHOTELS.  For more information on d2o, please visit www.d2o.biz or contact Scott Bunce at (970) 389-4187.

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