He is deeply passionate about hospitality but is less than enthusiastic about its often tradition-bound, “mindless” management which nurtures inertia for change and innovation.
Simplicity, he asserts, can only be achieved by those who understand complexity. Conversely, competitive advantage can be achieved by those who solve complex problems with simplicity. His mission has earned him many awards and made him a popular speaker.
He completed hospitality management studies at Glion. After this, he attended a number of executive courses at Cornell University, the Norwegian School of Economics (NHH) and Heriot-Watt University.