“If you’ve climbed the first 140 meters it doesn’t mean that you’ve succeeded; you are going to succeed by climbing the last 10 meters.”

- Albert Einstein

List of Customers Customer testimonials

d2o Leadership Team

Young N. Nguyen

Founder and Chief Executive Officer

Young is a thought leader and has over a decade heavily influenced the way hospitality leaders view and manage their operations; rolling forecast and productivity excellence are concepts closely associated with Young particularly in North Europe.

He is deeply passionate about hospitality but is more than less enthusiastic about its often tradition-bounded “mindless” management which nurtures inertia for change and innovation. Simplicity, he asserts, can only be achieved by those who understand complexity; and competitive advantage can be achieved by those who solve complex problems with simplicity. His mission has earned him many awards and made him a popular speaker.

He completed hospitality management study at Glion, and a number of executive courses from Cornell University, Norwegian School of Economics (NHH) and Heriot-Watt University.

Henrik Gerdin

VP of Innovation & R&D

There are very few – if any – functions Henrik doesn’t intimately know in hotel and restaurant operations. It is not only because he has spent more than 20 years in hospitality business in  multiple countries, but more importantly he truly is relentlessly curious and keen to learn different ways of thinking and doing things.

He sees himself as exceptionally privileged to have ample opportunities to interact with some of the brightest minds in the industry and take part in resolving complex issues and requirements across continents. He never stops to marvel at how things can be redesigned to help hoteliers get their daily job done in a smarter way tomorrow.

Henrik completed his B.Sc. in Hospitality Management with first-class honors from Oxford Brookes University.

Hoang N. Nguyen

Chief Operating Officer

Hoang is responsible for d2o’s operational effectiveness; he never stops thinking about changes that could enhance the team’s capacity to deliver our value proposition in an even more effective way to help our customers get their “jobs” done in a smarter way, and sustain their performance improvement trajectories in a measurable way.

Prior to joining d2o in 2013, Hoang spent over 17 years as a management consultant with ACN, PwC and IBM working on and leading large-scale IT-enabled transformation and application outsourcing engagements.

He has worked in Europe, Africa, Asia, Australia and the USA. He holds a B.Sc. from Norwegian School of Economics (NHH) and a specialized master’s degree in management with distinction from HEC Paris.

Laurence Massem

Chief Finance Officer

Laurence is responsible for corporate financial reporting, audit, treasury, tax, internal controls and corporate governance.

She combines financial expertise with years of hospitality operations experience – ranging from new hotel openings to sales & catering – from world class brands.

She studied hotel and operations management, and English at L’Institut Supérieur de Gestion Hôtelière, Naerings Akademie, and BI Norwegian Business School.

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Young Nguyen
+1 (954) 612 5200
+47 900 80 123

North America

Vidar Lien
+1 (305) 399 2158


Henrik Gerdin
+46 735 12 48 46


Wilhelm K. Weber
+46 735 12 48 46

gesond2o Leadership team