Making goals actionable: Achieving sustainable goals using SMARTER target distribution
SMARTER Goal Distribution: Turning Ambitious Goals into Achievable Action Annual reduction targets can feel vague and overwhelming. For example, reducing energy per room night from 158 to 100 kWh, or water from 850 to 550 liters, is hard for hoteliers to act on. Amid daily tasks, it is easy to lose motivation without clear, specific […]
Making it easy to promote eco-friendly knowledge
Eco-Friendly Knowledge Gaps Across Hotels The knowledge level of eco-friendly practices varies widely between hotels. Sustainability evolves constantly, with new research, technologies, and approaches emerging. However, high staff turnover in hospitality often weakens knowledge retention. Resource managers receive tailored tips and can share creative ideas, which are reviewed and added to the Strawberry GoGreen best […]