Softscribe Inc. Signs d2o, Award Winning Innovator of Integrated Software Solutions for HospitalityHelge Krogsbøl, VPO | First Hotels

Hamburg-based RIMC Hotels & Resorts implements d2o's Productivity Management tool PMI in 16 of its hotels

Written by Eric Cevey

After working over 20 years in the hotel industry, and loving every second of it, I have gathered experience from all levels within a hotel organisation, starting at Front Office and working through every department up to General Manager.

November 19, 2010

November 19, 2010

Public Relations and Hospitality Marketing Firm Increases 2010 Sales 40% Year-to-Date, Teams with Leading Tech Companies to Add Industry Value

Atlanta, GA (PRWEB) November 10, 2010 – Softscribe Inc. today announced that d2o, “deadline 2 online,” retained its services to introduce the award-winning 10-year-old company into the U.S. market. Softscribe is showcasing d2o‘s integrated Performance Management Intelligence (PMI) software suite with strategic public relations and hospitality marketing that builds brand visibility and drives sales.

PMI helps hotel department heads ‘think like a CFO’ and control expenses proactively daily. This is done with a simple graphic dashboard approach for quick insights into combine occupancy and revenue forecasting, labor productivity management, and food costing stats all in one package. Click here to view a 10-minute demo.

Tech leader d2o improves profitability, productivity for hotel operators.

“We saw the time was right to offer our profitability-enhancing solutions to U.S. operators,” said Young N. Nguyen, founder and CEO of d2o. “We chose Softscribe because of their in-depth industry knowledge and strong endorsements.” An entrepreneurial legend in his native country of Norway, Nguyen is known for solving complex problems with simplicity. He explains that “d2o eliminates the stress of daily, weekly, monthly reporting deadlines via a real time, graphic view of how each hotel department head is performing against plan and forecast.”

“There is a reason d2o has won numerous Deloitte, HSMAI, Dun & Bradstreet and other international business awards for dramatic growth,” said Michael Squires, president of Softscribe Inc. “It is the only system we have seen that integrates the three essential management disciplines hotel operators need, all in one place: occupancy and revenue forecasting, labor productivity, and food costing by day. This is a totally new innovation for our industry.”

About d2o

d2o – “deadline 2 online” – is a hospitality industry innovator in integrated software solutions. Its Performance Management Intelligence (PMI) suite enables hotel and resort department heads to “think like a CFO” and intelligently manage their daily costs in, on average, 5 minutes a day. PMI eliminates the stress of daily, weekly, and monthly reporting deadlines by improving delivery of performance information. PMI Revenue and Productivity and PMI Planning enhance and integrate currently installed standalone solutions. PMI combines data on labor and food cost productivity, rolling daily revenue forecasting, and budget planning into a single system. PMI Planning also distills the normal 3-to-6 month budget planning process into just several hours at month’s end. Please view a demo here.

Founded in 2000 and based in Norway with offices in Atlanta, d2o has won numerous international business awards for dramatic growth. Awards include the Deloitte Norway Technology Fast50 every year since 2007 and Deloitte EMEA Technology Fast500; the Gazelle Company award for fast growing, profitable Norwegian companies every year since 2006; the highest financial reliability rating of AAA from Dun & Bradstreet every year since 2005; and HSMAI Award for Service Company of the Year 2009. Clients include Hyatt, Radisson, Best Western, Choice Hotels, Golden Tulip, Prince Resorts Hawaii, Rica Hotels and WORLDHOTELS. For more information on d2o, please visit or contact Scott Bunce, managing director North America, at 970.389.4187. To view a 10-minute video on the PMI integrated software solution, please click here

About Softscribe® Inc.

Softscribe Inc. helps technology companies targeting the green tourism + hospitality, government and related markets to drive sales. We leverage over 11 years of proven experience, domain expertise and fresh, client-tailored digital marketing and public relations programs that apply SEO and social media to achieve our clients’ business goals. We do this with an emphasis on relationships and our customized blend of digital marketing programs. We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Cendyn, d2o, Flyte Systems, KABA, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies. We would love to help you, too. For more information please visit

Share this article!

You may also like…


Submit a Comment

Your email address will not be published. Required fields are marked *