The knowledge level of eco-friendly practices can vary drastically from one hotel to another. Sustainability is an evolving field, with new research, technologies, and approaches continuously emerging to enhance good practices. However, the ability to retain knowledge is often set back by the high employee attrition rate commonly experienced in the hospitality industry. 

Resource managers can receive tailored hints and tips while also contributing their creative ideas. Ideas can be reviewed and added to the Strawberry GoGreen best practice bank, promoting a culture of collaboration and continuous improvement. 

To unlock the full potential of its network and harness the collective wisdom, Strawberry acknowledges the significance of having motivated managers who possess a minimum level of knowledge about eco-friendly practices. They must develop routines that align with sustainability goals and drive progress towards monthly targets. This is precisely where PMI’s best practice and task bank prove invaluable. The information is diligently curated to prompt relevant suggestions for users encountering similar situations. It functions like the personalized book recommendations on platforms like Amazon, effectively bridging knowledge gaps and facilitating the adoption of sustainable practices. 

Furthermore, individual users are encouraged to contribute their knowledge and ideas, and they are socially acknowledged for their contributions. This collaborative approach to sharing knowledge and best practices fosters a culture of continuous learning, adaptation, and innovation. It enables stakeholders to stay updated on the latest developments in sustainability and consistently improve their sustainability efforts.  

Beyond sharing within its own group, Strawberry can also benefit from the ideas and practices available in the PMI GoGreen global practice bank. 

To learn more about how PMI GoGreen effectively addresses the key challenges that Strawberry needs to overcome to propel their sustainability efforts to new heights:

• Pioneering sustainability transparency like never before ——Strawberry (formerly Nordic Choice Hotels) case study 

• Make goals actionable: How can a group’s long-term goals be broken down into ambitious yet fair and achievable monthly targets to drive meaningful daily action amidst fluctuating guest demand?

• Make adoption transparent, easy and engaging: How to promote eco-friendly practices, foster healthy competition, and support continuous learning and improvement among hotel teams? 
  

• Make eco-friendly operations profitable: How to express reduction in economic terms to better align sustainability with overall business priorities and strategy?