Eco-friendly practices are often assumed to be at odds with profitability. However, Strawberry, along with a select few leaders, holds a different perspective and a growing body of evidence overwhelmingly suggests that being more efficient in resource utilization is a strong indicator of superior profitability. 
 

GoGreen quantifies resource consumption in volume, monetary, and CO2 terms, aligning sustainability efforts with business priorities and highlighting the tangible benefits of sustainability work. CPOR is the total cost divided by occupied rooms. 

The solution to the challenge at hand is to effectively integrate eco-friendly practices into the core management processes of the organization. Furthermore, it is crucial to express the consumption and the reduction of resource waste in economic terms, in addition to volume and CO2 emissions.  

Strawberry’s Head of Development and Performance Management, Krohn, highlights: “By harnessing the capabilities of the PMI suite, Strawberry is effectively connecting consumption and reduction achievements to the company’s profit and loss.” Moreover, with a complete portfolio overview of how the company is progressing towards its goals, broken down to individual hotels, decision-makers are well-equipped to make quicker and better decisions regarding capex, acquisition, and divestment.

This enables them to highlight the financial advantages of sustainable practices. In doing so, Strawberry aligns the pursuit of eco-friendly initiatives with their overall business priorities and strategy. 

To learn more about how PMI GoGreen effectively addresses the key challenges that Strawberry needs to overcome to propel their sustainability efforts to new heights:

• Pioneering sustainability transparency like never before ——Strawberry (formerly Nordic Choice Hotels) case study 

• Make goals actionable: How can a group’s long-term goals be broken down into ambitious yet fair and achievable monthly targets to drive meaningful daily action amidst fluctuating guest demand?

• Make adoption transparent, easy and engaging: How to promote eco-friendly practices, foster healthy competition, and support continuous learning and improvement among hotel teams? 

• Make it easy to get better: How to facilitate knowledge sharing and learning among hotel teams to bridge knowledge gaps and promote the adoption of sustainable practices even for the inexperienced manager?