Rolling Forecasts: How to manage future performance, not just predict it

[vc_row][vc_column][vc_column_text] Two key factors are shaping today’s hotel performance – consumer technology and revenue management methodology. Increased use of technology has changed how consumers buy and hoteliers operate. With the adoption of revenue management, pricing is now established by market intelligence, not a hotel’s margin requirements. To get some control back over profitability, operators should use [...]