Revenue Management – a necessary evil, but not sufficient for delivering profitably
[vc_row][vc_column][vc_column_text] The marketplace is becoming more transparent and efficient – transformed into a reversed-auction, where hotels essentially attract guests by offering the lowest price. As an industry practice, Revenue Management has taken away the hotel’s control of profitability. But there is a way to get it back. Revenue Management (originally called Yield Management) arguably got its [...]
