Odyssey case Study
In this Odyssey case study, Odyssey Hotel Group leveraged PMI to combine strong leadership with real-time insights.
The result was measurable improvements across 18 hotels in just six months.
A performance strategy, driven by people and powered by PMI
In just six months, Odyssey achieved measurable improvements across 18 hotels by combining its strong leadership with d2o’s PMI solution.
Business Impact at a Glance
+3 percentage points GOP uplift
14.5% reduction in labor hours
€20.6 more revenue per labor hour (17% increase)
21.3% improvement in room nights served per hour
“PMI makes it easy to decide whether more staff are needed or where savings can be made — it gives a clear management view.”
— Guus Arts, GM, The Rebyl Nijmegen
A Forward-Thinking Group Takes Productivity to the Next Level
With a fast-growing portfolio of more than 23 hotels and over 3,800 rooms across Europe, Odyssey already had strong systems and a commercial mindset. In 2024, its leadership pinpointed productivity as the next key lever for margin improvement.
To actualize that goal, Odyssey partnered with d2o to implement PMI a performance tool that aligns labor planning with real business activity.
A Strong Partnership: Tools, People, and Clear Goals
Odyssey’s leadership played an active role in the rollout, championing change from the top. Together, we tailored the PMI solution to fit their structure, pace, and goals. As a result, teams quickly recognized optimization opportunities and areas needing attention. Key PMI Tools:
Live Forecasting
Machine learning-powered forecasts at the profit center level
Labor Cockpit
Visual labor planning tool aligned with daily demand
GM Dashboard
A one-click view of productivity, labor hours, and revenue
“PMI reveals optimization opportunities quickly and helps highlight areas needing attention.”
— Jan Vogdt, Cluster GM, Moxy Hamburg Altona & Residence Inn Hamburg Altona
Coaching and collaboration accelerated adoption
The rollout was supported by a structured 6-month “Drive Business Results” program. The d2o and Odyssey teams worked together weekly to bring PMI’s methodology to life:
Training and onboarding for key hotel roles
Weekly coaching from PMI consultants
Clear productivity targets, aligned with GOP goals
Demand-based scheduling, replacing fixed labor patterns
6-week rolling labor plans to improve staffing visibility
Consequently, hotel teams embraced PMI, gaining new insights into how daily decisions affect long-term performance.
“Operational decisions are now more data-driven — PMI helped make forecasting and planning much simpler.”
— Ville Virkki, GM, Courtyard Tampere City
Results That Last — Insights from the Odyssey Case Study
To measure success, these metrics were tracked:
HRS/RN: Labor hours per room night
RevPOLU: Revenue per labor hour
These hallmark metrics reveal performance clearly: as labor hours per room night dropped, revenue per labor hour rose consistently—unlocking sustained profitability
Case study fig 1.
“We catch issues early, like pacing gaps, and act immediately.” — Tobias Boehm, GM, Courtyard Bremen
Empowered Teams — A Culture reinforced by the Odyssey case study
What made this rollout stand out was ownership from within:
GMs led the change, guiding their teams with clear targets
Hotels shared best practices across properties
Heads of Department used their own dashboards to act quickly
Daily, weekly, and monthly rhythms embedded the PMI mindset
The CEO and executives owned the implementation, wanted the change and supported their GMs
“Department heads now monitor their own data and use it to make better business decisions.” — Ville Virkki, GM, Courtyard Tampere City
A Scalable Model — Lessons from the Odyssey Case Study
This successful rollout became more than just an implementation—it became a new operating rhythm. Productivity-first thinking now guides day-to-day decisions across the group. As a result, hotel teams make smarter, faster decisions and stay ahead of business changes. The result? A repeatable model any hotel group can emulate.
Inspired by the Odyssey case study?
Let’s explore how PMI can help your teams align cost and performance — and drive results that last.Get in touch at www.d2o.com