Odyssey case Study
From good to great: How Odyssey Hotel Group boosted GOP by 3 points in just 6 months
A performance strategy, driven by people and powered by PMI
In just six months, Odyssey achieved measurable improvements across 18 hotels by combining its strong leadership with d2o’s PMI solution.
Business Impact at a Glance
+3 percentage points GOP uplift
14.5% reduction in labor hours
€20.6 more revenue per labor hour (17% increase)
21.3% improvement in room nights served per hour
“PMI makes it easy to decide whether more staff are needed or where savings can be made — it gives a clear management view.”
— Guus Arts, GM, The Rebyl Nijmegen
A Forward-Thinking Group Takes Productivity to the Next Level
With a fast-growing portfolio of 23+ hotels and over 3,800 rooms across Europe, Odyssey already had strong operational systems and a sharp commercial mindset. In 2024, its leadership team identified productivity as the next key lever for growth and margin improvement.
Their goal was clear: build a unified performance culture that empowered every hotel to make smarter, faster, and more data-driven decisions. To achieve this, Odyssey partnered with d2o to implement PMI — a performance tool that aligns labor planning with real business activity.
A Strong Partnership: Tools, People, and Clear Goals
Odyssey’s leadership played an active role in the rollout, championing change from the top. Together, we tailored the PMI solution to fit their structure, pace, and goals. Key PMI Tools:
Live Forecasting
Machine learning-powered forecasts at the profit center level
Labor Cockpit
Visual labor planning tool aligned with daily demand
GM Dashboard
A one-click view of productivity, labor hours, and revenue
“PMI reveals optimization opportunities quickly and helps highlight areas needing attention.”
— Jan Vogdt, Cluster GM, Moxy Hamburg Altona & Residence Inn Hamburg Altona
Coaching and Collaboration That Drove Change
The rollout was supported by a structured 6-month “Drive Business Results” program. The d2o and Odyssey teams worked together weekly to bring PMI’s methodology to life:
Training and onboarding for key hotel roles
Weekly coaching from PMI consultants
Clear productivity targets, aligned with GOP goals
Demand-based scheduling, replacing fixed labor patterns
6-week rolling labor plans to improve staffing visibility
Hotel teams quickly embraced PMI’s practices, adapting them to their context and gaining new insights into how daily decisions affect long-term performance.
“Operational decisions are now more data-driven — PMI helped make forecasting and planning much simpler.”
— Ville Virkki, GM, Courtyard Tampere City
Results That Last — and You Can See It
To track success, Odyssey focused on two key metrics:
HRS/RN: Labor hours per room night
RevPOLU: Revenue per labor hour
These metrics are at the heart of PMI and help translate operational activity into financial results. Odyssey’s 12-month rolling trend tells the story clearly: As labor hours per room night steadily dropped, revenue per labor hour consistently increased — unlocking sustainable profitability.
Case study fig 1.
“We catch issues early, like pacing gaps, and act immediately.” — Tobias Boehm, GM, Courtyard Bremen
Empowered Teams, Stronger Decisions
What made the rollout unique was the strong ownership from within the group:
GMs led the change, guiding their teams with clear targets
Hotels shared best practices across properties
Heads of Department used their own dashboards to act quickly
Daily, weekly, and monthly rhythms embedded the PMI mindset
The CEO and executives owned the implementation, wanted the change and supported their GMs
“Department heads now monitor their own data and use it to make better business decisions.” — Ville Virkki, GM, Courtyard Tampere City
A Scalable Model for Operational Excellence
This wasn’t just a successful rollout — it was a cultural shift. Odyssey created a productivity-first mindset across its operations. With PMI now embedded in their routines, hotel teams make smarter, faster decisions and stay ahead of business shifts.
The result? A repeatable model that any hotel group can learn from.
Inspired by Odyssey’s results?
Let’s explore how PMI can help your teams align cost and performance — and drive results that last.Get in touch at www.d2o.com