About d2o – founded in Norway, shaped by Scandinavian sustainability
We are committed to helping drive success through innovative and responsible practices.
For 20+ years, d2o has helped hoteliers optimize resources and improve profitability while honoring Scandinavia’s traditions of employee well-being and sustainable operations.
Mission
Our mission is to empower every hotelier with an intuitive online platform. First, it automates routine work, removing unnecessary complexity from daily operations. Next, it simplifies collaboration, ensuring teams work together seamlessly. Finally, it surfaces actionable insights, so better resource decisions are made with ease and confidence.
What we do
PMI by d2o is a hospitality productivity platform trusted by both independent hotels and global chains. It helps teams plan, forecast, and benchmark with precision. In addition, it enables them to manage labor, food, energy, water, and more—day by day. As a result, hoteliers gain control, improve efficiency, and deliver consistent guest service.
Global presence
Americas, Africa, and Asia. Specifically, our reach extends to Sweden, France, Germany, England, the USA, South Africa, China, Thailand, Ukraine, and Vietnam. This broad presence allows us to support hoteliers worldwide with local insight and global expertise./h4>
From deadline-driven practices to online empowerment
As former hoteliers, we understand the pressure of tight deadlines, the stress of unexpected events, and the frustration of missed opportunities for improvement despite best efforts. In contrast, imagine your hotel running at its best—resources used optimally, guest service consistent, and staff workloads predictable. In this environment, managers not only feel in control but also gain confidence in daily operations.
Fortunately, this scenario is achievable with the right tools. By using the PMI platform for resource management, hoteliers can plan, track, and adjust resources in real time.
As a result, they respond effectively to fluctuating demand while also avoiding the pitfalls of deadline-driven practices, where chances for improvement are often lost.
Moreover, our mission is to help hoteliers achieve online empowerment—the ability to collaborate seamlessly and adapt to changing conditions across the organization in real time. Ultimately, watching our clients gain mastery and confidence in productivity management is deeply rewarding.
This enduring commitment is reflected in our company name: Deadline2Online (d2o).
Young N. Nguyen – CEO and founder
A recognized thought leader, Young has shaped the way hospitality leadership views and manages operations for more than two decades. Concepts such as Daily Live (rolling) Forecast, RevPOLU, and productivity excellence are closely linked to his work, particularly in Northern Europe.
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Passionate about hospitality, Young is outspoken about its tendency toward tradition-bound, rigid management practices. He argues that these habits often slow innovation and prevent meaningful change.
For him, simplicity is the ultimate sophistication. True simplicity, he explains, can only be achieved by those who understand complexity. In the same way, organizations gain competitive advantage when they solve complex problems in simple and effective ways. Consequently, his mission has earned him numerous awards and made him a sought-after international speaker.
In terms of education, Young studied hospitality management at Glion. Later, he pursued executive courses at Cornell University, the Norwegian School of Economics (NHH), and Heriot-Watt University.
Young studied hospitality management at Glion, followed by executive courses at Cornell University, the Norwegian School of Economics (NHH), and Heriot-Watt University.
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Hoang Nguyen – COO
Hoang takes pride in providing clients with a reliable platform that enables them to work smarter and sustain measurable performance improvements. This passion is what drives him every morning.
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Before joining d2o in 2013, Hoang spent more than 17 years as a management consultant with Accenture (ACN), PwC, and IBM. During this time, he led and delivered large-scale IT-enabled transformation projects and application outsourcing programs.
Furthermore, his international career spans Europe, Africa, Asia, Australia, and the USA, giving him a truly global perspective on business transformation and operational excellence.
In terms of education, Hoang holds a B.Sc. from the Norwegian School of Economics (NHH) and a specialized master’s degree in management with distinction from HEC Paris.
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Henrik Gerdin – VP Strategic initiatives
Few people know hotel and restaurant operations as thoroughly as Henrik. With more than 20 years of experience in the hospitality industry across multiple countries, he combines hands-on knowledge with strong connections to senior leadership worldwide.
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Henrik is relentlessly curious and eager to explore new ways of thinking and working, especially in the fields of forecasting and machine learning. Moreover, he considers himself privileged to collaborate with some of the industry’s brightest minds, helping to address complex challenges across continents.
In addition, he is passionate about redesigning systems and practices that enable hoteliers to manage resources and productivity more effectively, giving them greater confidence in daily operations.
Finally, Henrik earned his B.Sc. in Hospitality Management with first-class honors from Oxford Brookes University.
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Laurence Massem – CFO
Laurence combines sound judgment, financial expertise, and deep hospitality experience to deliver accurate and timely financial insights. With a strong commitment to excellence, she ensures that d2o consistently upholds the highest standards of integrity and professionalism.
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From managing hotel openings to overseeing sales and catering operations with world-class hospitality brands, Laurence has successfully led demanding leadership roles that shaped her broad industry perspective.
She studied Hotel and Operations Management and English at L’Institut Supérieur de Gestion Hôtelière, Nærings Akademie, and BI Norwegian Business School.
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