About d2o – Founded in Norway, Shaped by Scandinavian Sustainability

We are committed to helping drive success through innovative and responsible practices.

For 20+ years, d2o has helped hoteliers optimize resources and improve profitability while honoring Scandinavia’s traditions of employee well-being and sustainable operations.

Mission

Our mission is to empower every hotelier with an intuitive online platform. First, it automates routine work, removing unnecessary complexity from daily operations. Next, it simplifies collaboration, ensuring teams work together seamlessly. Finally, it surfaces actionable insights, so better resource decisions are made with ease and confidence.

What we do

PMI by d2o is a hospitality productivity platform trusted by both independent hotels and global chains. It helps teams plan, forecast, and benchmark with precision. In addition, it enables them to manage labor, food, energy, water, and more—day by day. As a result, hoteliers gain control, improve efficiency, and deliver consistent guest service.

Global presence

Americas, Africa, and Asia. Specifically, our reach extends to Sweden, France, Germany, England, the USA, South Africa, China, Thailand, Ukraine, and Vietnam. This broad presence allows us to support hoteliers worldwide with local insight and global expertise.

From deadline-driven practices to online empowerment

As former hoteliers, we understand the pressure of tight deadlines, the stress of unexpected events, and the frustration of missed opportunities for improvement despite best efforts. In contrast, imagine your hotel running at its best—resources used optimally, guest service consistent, and staff workloads predictable. In this environment, managers not only feel in control but also gain confidence in daily operations.

Fortunately, this scenario is achievable with the right tools. By using the PMI platform for resource management, hoteliers can plan, track, and adjust resources in real time.

As a result, they respond effectively to fluctuating demand while also avoiding the pitfalls of deadline-driven practices, where chances for improvement are often lost.

Moreover, our mission is to help hoteliers achieve online empowerment—the ability to collaborate seamlessly and adapt to changing conditions across the organization in real time. Ultimately, watching our clients gain mastery and confidence in productivity management is deeply rewarding.

This enduring commitment is reflected in our company name: Deadline2Online (d2o).

Young N. Nguyen – CEO and founder

A recognized thought leader, Young has shaped the way hospitality leadership views and manages operations for more than two decades. Concepts such as Daily Live (rolling) Forecast, RevPOLU, and productivity excellence are closely linked to his work, particularly in Northern Europe.

Hoang Nguyen – COO

Hoang takes pride in providing clients with a reliable platform that enables them to work smarter and sustain measurable performance improvements. This passion is what drives him every morning.

Henrik Gerdin – VP Strategic initiatives

Few people know hotel and restaurant operations as thoroughly as Henrik. With more than 20 years of experience in the hospitality industry across multiple countries, he combines hands-on knowledge with strong connections to senior leadership worldwide.

Laurence Massem – CFO

Laurence combines sound judgment, financial expertise, and deep hospitality experience to deliver accurate and timely financial insights. With a strong commitment to excellence, she ensures that d2o consistently upholds the highest standards of integrity and professionalism.

Exclusive and Personal

Schedule a confidential strategy session

If you’re ready to explore what’s possible, we’ll meet you where you are — with insight, discretion, and a plan. Request a Private Strategy Session