Case study: Strawberry – Pioneering sustainability transparency like never before
Strawberry Hotels Sets New Standard in Sustainability Transparency While many peers focus on basic compliance, Strawberry (formerly Nordic Choice Hotels) chooses full transparency. The group now publishes a weekly sustainability rating for each hotel. The rating shows how every property works with sustainability on an ongoing basis. This bold move gives stakeholders and eco-conscious guests […]
Making goals actionable: Achieving sustainable goals using SMARTER target distribution
SMARTER Goal Distribution: Turning Ambitious Goals into Achievable Action Annual reduction targets can feel vague and overwhelming. For example, reducing energy per room night from 158 to 100 kWh, or water from 850 to 550 liters, is hard for hoteliers to act on. Amid daily tasks, it is easy to lose motivation without clear, specific […]
Making adoption transparent, easy and engaging: The power of the GoGreen index
Improving Visibility and Accountability with the GoGreen Index The sustainability team learned an important lesson from earlier attempts: progress was not visible enough. Communication was too extensive to grasp, infrequent, and arrived too late for hoteliers to take timely action. This lack of clarity created frustration, excuses, and a growing sense of lost control among […]
Making eco-friendly operations profitable!
Eco-Friendly Practices and Profitability Go Hand in Hand Eco-friendly practices are often assumed to conflict with profitability. However, Strawberry Hotels, along with other sustainability leaders, sees it differently. A growing body of evidence shows that efficient resource use is one of the strongest indicators of superior profitability. GoGreen quantifies resource consumption in volume, monetary, and […]
Making it easy to promote eco-friendly knowledge
Eco-Friendly Knowledge Gaps Across Hotels The knowledge level of eco-friendly practices varies widely between hotels. Sustainability evolves constantly, with new research, technologies, and approaches emerging. However, high staff turnover in hospitality often weakens knowledge retention. Resource managers receive tailored tips and can share creative ideas, which are reviewed and added to the Strawberry GoGreen best […]