Improving Visibility and Accountability with the GoGreen Index

The sustainability team learned an important lesson from earlier attempts: progress was not visible enough. Communication was too extensive to grasp, infrequent, and arrived too late for hoteliers to take timely action. This lack of clarity created frustration, excuses, and a growing sense of lost control among hotel teams.

To solve this, the management team required a system that clearly communicated the adoption of eco-friendly practices at each hotel. The information also had to be engaging and easy to understand, even for managers with no prior sustainability experience.

Timely Feedback and Machine Learning Forecasting

PMI now provides timely feedback and machine learning forecasting. These forecasts use hotel-specific metrics to predict month-end consumption. When deviations occur, managers are alerted to take corrective action and get back on track. This helps ensure hotels meet the monthly sustainability targets.

d2o was already familiar with these challenges. For years, they had been measuring the adoption of productivity management best practices in organizations. Drawing on this expertise, they developed the GoGreen Index.

The GoGreen Index Explained

The GoGreen Index is a daily score that measures how effectively hotel teams adopt eco-friendly practices. It combines around 15 measurement points, each weighted differently, into an overall score. These points rely primarily on leading indicators, giving managers timely insights into progress and execution quality.

Examples of leading indicators include:

• Weekly active logins.
• Misalignments between actual consumption and predicted demand.
• Daily energy use compared with rolling room forecasts.
• Environmental feedback from guests.

The Index aligns with the Adaptive Resource Management framework (Plan, Do, Monitor, Adjust, Evaluate, Learn). By targeting a score of 8 or higher, hotels can continuously improve and identify areas for stronger performance.

Guidance, Learning, and Transparency

Each measurement point is paired with a simple description of what it measures, why it matters, and how to improve. Managers receive near real-time feedback and guidance, which promotes accountability and supports on-the-job learning.

The Learning Dashboard helps resource managers evaluate patterns, spot improvement areas, and foster continuous decision-making. Strawberry has fully embraced the GoGreen Index as their official “sustainability rating.”

This score is now published publicly for guests and stakeholders, showcasing progress and reinforcing accountability. By sharing results openly, Strawberry demonstrates leadership in sustainability while encouraging other hotels to follow.

Learn More

Explore related insights and case studies:

• Pioneering sustainability transparency: Strawberry Hotels case study.
• Make goals actionable: Break down group goals into fair and achievable monthly targets.
• Make it easy to get better: Facilitate knowledge sharing and sustainable adoption across hotel teams.
• Make eco-friendly operations profitable: Express reductions in economic terms to align with strategy.