Eco-Friendly Practices and Profitability Go Hand in Hand
Eco-friendly practices are often assumed to conflict with profitability. However, Strawberry Hotels, along with other sustainability leaders, sees it differently. A growing body of evidence shows that efficient resource use is one of the strongest indicators of superior profitability.
GoGreen quantifies resource consumption in volume, monetary, and CO₂ terms. CPOR (Cost Per Occupied Room) links sustainability directly to business priorities, highlighting the financial benefits of eco-friendly initiatives.
Integrating Sustainability into Core Processes
The solution lies in integrating eco-friendly practices into the core management processes of the organization. It is also essential to express both consumption and reductions not only in CO₂ or volume terms, but also in clear economic impact.
“By harnessing the capabilities of the PMI suite, Strawberry connects consumption and reduction achievements directly to profit and loss,” says Krohn, Head of Development and Performance Management.
With a complete portfolio overview, broken down to individual hotels, decision-makers can act faster and smarter on capex, acquisitions, and divestments. This allows them to highlight the financial advantages of sustainability while keeping eco-friendly initiatives aligned with overall business priorities.
Learn More
Explore related insights and case studies:
- Pioneering sustainability transparency: Strawberry Hotels case study.
- Make goals actionable: Break down long-term sustainability goals into achievable monthly targets.
- Make adoption transparent and engaging: Foster competition and continuous learning among hotel teams.
- Make it easy to get better: Share knowledge to close gaps and accelerate sustainable practices.
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